almal > RightWingAd
almal > LeftWingAd

ATP tied up with valU to rev up online installments

Friday 08 February 2019 07:06 PM


By Almal
Accept for Technology and Payments announced a partnership agreement with valU for installment sales services to avail the latter as an alternative payment method to online stores. The partnership offers online access to valU’s growing client base as well as a unique selling proposition that allows consumers to pay on installments over tenures between 3 – 24 months.
Walid Hassouna, CEO of EFG Finance Holding stated, “The partnership comes in line with valU’s strategy in developing a proposition that suits the needs of younger demographics as well as increasing our points of sales to increase our clients’ purchase options. This came as a natural step after valU reached more than 1000 physical stores in Cairo, Giza and Alexandria.”
Hassouna added, “The partnership was successfully launched with Tradeline Stores as a pilot, followed by Hedeya, Denta Carts, 2B, Luxury Mad, Flower Mad and Edfa3ly. This digital expansion resonated well with our clients, which gave us the drive to extend our services to other key e-commerce players through Accept’s leading digital services.”
“We believe that by offering this solution to merchants in the country we are enabling businesses to reach their maximum growth potential, while embedding an indispensable payment method into the behavior of the average Egyptian consumer,” stated Islam Shawky, Co-Founder & CEO of Accept Payments.
Shawky stated that the company strongly believes in the power of innovation in payments and that adding as many payment methods as possible to conventional methods-  such as Cash Collection, Credit and Debit Cards, Mobile Wallets and E-payments- enables merchants with multiple growth channels by accommodating consumer needs and behavior.
valU was launched in 2018 under EFG Finance Holding, EFG Hermes’ non-bank financial platform, and provides its services to 206 different merchants across more than 1000 physical stores in Cairo, Giza and Alexandria in addition to partnering with Accept to expand across the e-commerce space.