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Coca-Cola UK offers 50% discounts at theme parks for plastic bottles

Wednesday 25 July 2018 10:29 AM


Coca-Cola Great Britain is offering 50% discounts to UK attractions such as Thorpe Park, Alton Towers and Legoland in exchange for used plastic drinks bottles, in a bid to change consumer attitudes towards recycling.
Coca-Cola Great Britain will place onsite reverse vending machines - which enable automated collecting, sorting and handling of returned or used plastic bottles for recycling or reuse – at Alton Towers Resort, Thorpe Park, Chessington World of Adventures and Legoland Windsor in a bid to improve on-the-go recycling at the resorts.

In partnership with the resorts' owner, Merlin Entertainments, Coca-Cola GB is offering 50% discount vouchers off entries to 30 Merlin-owned attractions. The vouchers equate to savings of around £27 when purchasing a Merlin attraction day pass – far higher than the original cost of the plastic bottle.

Coca-Cola European Partners’ vice president, Leendert den Hollander, said: “We want to reward people for doing the right thing by recycling their bottles and hope to encourage some people who wouldn’t otherwise have done so.

“Through this exciting new trial with Merlin Entertainments we hope to remind people how valuable their empty plastic bottle is. All of our bottles can be recycled, and we want to get as many of them back as possible, so they can be turned into new bottles and not end up as litter.”

The two companies will trial the system between 25 July and 19 October this year. Visitors to the attractions are able to recycle any 500ml plastic bottle onsite by using the reverse vending machines and will instantly receive a 50% discount voucher.